Fuck Dunkin' Donuts

Wednesday, May 28, 2008


This is really one of the most stupid, craven things I can imagine.

Does Dunkin’ Donuts really think its customers could mistake Rachael Ray for a terrorist sympathizer? The Canton-based company has abruptly canceled an ad in which the domestic diva wears a scarf that looks like a keffiyeh, a traditional headdress worn by Arab men.

Some observers, including ultra-conservative Fox News commentator Michelle Malkin, were so incensed by the ad that there was even talk of a Dunkin’ Donuts boycott.

"The keffiyeh, for the clueless, is the traditional scarf of Arab men that has come to symbolize murderous Palestinian jihad," Malkin yowls in her syndicated column.

. . .

Said the suits in a statement: "In a recent online ad, Rachael Ray is wearing a black-and-white silk scarf with a paisley design. It was selected by her stylist for the advertising shoot. Absolutely no symbolism was intended. However, given the possibility of misperception, we are no longer using the commercial."

You know it's funny. Those scarves -- the actual keffiyeh, not Rachels Ray's silk paisley -- were the height of fashion when I was in college. I had a couple of them, actually. I also drank a lot of Dunkin' Donuts coffee back then. The latter, I won't be doing again.