Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Time to Boycott the Donuts

Thursday, May 29, 2008

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I was venting my spleen last night about Dunkin' Donuts idiotic decision to cave to Michelle Malkin and her band of crazies in the right wing blogosphere. And the inimitable skippy stopped by to give me an action alert.

As skippy points out, by playing Malkin's game, Dunkin' Donuts not only insults one-time bohemian college students, like myself, who wore the ultra-hip keffiyah, but THE ENTIRE ARAB WORLD.

From Epicurious:

Of course, Malkin glosses over the fact that the kaffiyeh is a staple of Arab wardrobes all over the Middle East (Jordanians prefer red-and-white ones, Kuwaitis all-white ones, etc.), not just among those using violent means to create a Palestinian state. Simply saying that anyone who wears a kaffiyeh is demonstrating solidarity with Islamic terrorists is like saying anyone who wears a beret believes in Cuban-style communism as espoused by Che Guevara. True, Arafat made it his trademark, but it's critical to remember that to a vast number of Arabs, the kaffiyeh's basically just another kind of hat, and that to equate kaffiyeh-wearers with terrorists sets a dangerous precedent in a country that should have learned by now the pitfalls of underestimating the complexities of Arab (and Muslim) cultures.

Unless Malkin actually is saying that all kaffiyeh-wearing Arabs are jihadists and terrorists, which is certainly something she'd conceivably say.

But let's face it. That's how Malkin and her ilk think, as they stoke racist hate against Muslims... and some Sikhs and others who have the misfortune of looking somewhat Arabic. And now Dunkin' Donuts corporation has joined the appallingly ignorant in legitimizing prejudice.

we say, what's good for the batshit insane is good for the logical.

here's dunkin' donuts contact form. why not email them and let them know that you will no longer be buying their donuts or coffee or any product because their actions, at worst, in effect condemn all who wear scarves, and at best, are just plain looney?

be nice...and point out what epicurious says...a kaffiyeh is merely a piece of wardrobe worn by most people in the arab world, and to ascribe a political philosophy to its usage is moronic.

and we don't need to buy from moronic corporations.

Fuck Dunkin' Donuts

Wednesday, May 28, 2008

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This is really one of the most stupid, craven things I can imagine.

Does Dunkin’ Donuts really think its customers could mistake Rachael Ray for a terrorist sympathizer? The Canton-based company has abruptly canceled an ad in which the domestic diva wears a scarf that looks like a keffiyeh, a traditional headdress worn by Arab men.

Some observers, including ultra-conservative Fox News commentator Michelle Malkin, were so incensed by the ad that there was even talk of a Dunkin’ Donuts boycott.

"The keffiyeh, for the clueless, is the traditional scarf of Arab men that has come to symbolize murderous Palestinian jihad," Malkin yowls in her syndicated column.

. . .

Said the suits in a statement: "In a recent online ad, Rachael Ray is wearing a black-and-white silk scarf with a paisley design. It was selected by her stylist for the advertising shoot. Absolutely no symbolism was intended. However, given the possibility of misperception, we are no longer using the commercial."

You know it's funny. Those scarves -- the actual keffiyeh, not Rachels Ray's silk paisley -- were the height of fashion when I was in college. I had a couple of them, actually. I also drank a lot of Dunkin' Donuts coffee back then. The latter, I won't be doing again.

Patton Oswalt Revisits the "Famous Bowl"

Tuesday, January 08, 2008

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As discussed here Patton Oswalt has given the folks at KFC a run for their money with his searing take on their "Famous Bowl." In his AV Club blog, Patton explains his fascination with the product.

Would that I could forget that fateful evening in the autumn of 2006 when I first heard the shrieking, beckoning clarion call of Kentucky Fried Chicken's Famous Bowl. I was fast-forwarding through the commercials of a Tivo'd episode of The Venture Brothers. The commercial for the Famous Bowl came on. I thought it was a Tim & Eric sketch.

It wasn't. Kentucky Fried Chicken had filled a bowl with gravy, mashed potatoes, corn, breaded chicken, and finally, cheese. Shut-ins, people afflicted with Prader-Willi Syndrome, and manic-depressives also do this. If you're trying to make a fortune in the food and beverage industry, those are the three demographics to shoot for—the Famous Bowl is one of the bestselling items on the KFC menu.

KFC calls it their version of the shepherd's pie. Shepherds in Kentucky must be full of rage and slathered in confusion. They must hang their fat, skin, and muscles from bones carved with runes of surrender.

I must've watched the commercial a dozen times. It looked like a self-shot (but well-cut and -lit) video that someone would make as they prepared to commit suicide. I couldn't take my eyes off it. I didn't think the implosion of society would be so funny.

As stated previously, I firmly believe that Oswalt's uproariously funny stand-up bit forced KFC to backpedal furiously on their marketing strategy. Subsequently, they reintroduced the quaint, old-fashioned notion of cutlery. Perhaps in some vain attempt to co-opt their fiercest critic, they have honored him with a bobble-head doll. But the AV Club went a step further and convinced Oswalt to actually taste test the product he has so famously skewered. It did not go well.

The Famous Bowl hit my mouth like warm soda, slouched down my throat, and splayed itself across my stomach like a sun-stroked wino. It was that precise combination of things, and so many other sensations that did not go together. At all.

The gravy, which I remembered as being tangy and delicious in my youth, tasted like the idea of blandness, but burned and then salted to cover the horrid taste. The mashed potatoes defiantly stood their ground against the gravy, as if they'd read The Artist's Way and said, "I'm going to be boring and forgetful in my own potato-y way!" The corn tasted like it had been dunked in fake-corn-flavored ointment, and the popcorn chicken, breaded to the point of parody, was like chewing a cotton sleeve that someone had used to wipe chicken grease off their chin.

The cheese had congealed. Even in the heat and steam of the covered Famous Bowl, it had congealed. I stabbed it with the tines of my spork and it all came up in one piece. I nibbled an edge, had a vision of a crying Dutch farmer, and put it down.

I managed three or four more spoonfuls, trying to be fair. I am not the healthiest eater, but this was a level of crap I hadn't earned a belt in yet.

Perhaps some obscure, meritorious rank for eating dare-devilry will be the chotchky KFC attempts to ply him with next.

I Want a Failure Pile in a Sadness Bowl

Monday, September 10, 2007

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Methinks KFC was a little tweaked by Patton Oswalt's riff on it's "Famous Bowls." I can't watch the commercials showing the graphic layering of mashed potatoes, corn, chicken nuggets, etc., without throwing up a little bit in my mouth. KFC's newest commercials, though, are clearly a marketing wizard's attempt at damage control, now that Patton Oswalt's shot across their bow has gone viral. You know the ones. They show a woman sitting at her desk, eating her lunch like a proper lady. Or as the folks on the Commercials I Hate Forum put it:

The way the woman explains it is just annoying.
"I'm eating KFC's extra crispy chicken, which actually requires a fork and a knife."
Who talks like that?

Who talks like that? Only a company that's afraid of being perceived as being on the slippery slope to a "lunch gun."

Ladies and gentlemen, give it up for Patton Oswalt!


The Style Ghetto

Saturday, February 24, 2007

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My husband has a habit of emailing me articles without links. I like to source everything. And of course if I want to blog it, I really need that link. Today he sent me an article on a grassroots mother's organization, taking on big issues like the "mommy wage gap." It was in the New York Times... but where in the New York Times? Not on the front page. Not in US. Not in Politics. Not in Business... Why of course. It's in the Style section.

The article profiles MomsRising.org, co-founded by Joan Blades of MoveOn.org fame, and co-author of "The Motherhood Manifesto." In it, a group of mothers gather to watch the documentary of the same name.

The mothers all held jobs outside the home (pastry chef, singer in a band, lawyer, hairstylist, nanny) and many had flexible schedules to make it easier to care for their children. Like hundreds of others who have gathered over the last nine months, they huddled around a television to view “The Motherhood Manifesto,” a documentary about the obstacles still facing working mothers, including many of those in the room.

“I’m home with a 2-year-old, so there may be an interruption,” said Ms. Clark, 35, a social worker with two children and a three-day-a-week office job, as she recounted the viewing party the next day and talked about how she related to the mothers in the movie. Like them, she said, her financial situation felt precarious. She wasn’t sure she could count on keeping her part-time position next fall.

“These are issues I’m aware of and feel strongly about,” she said of the movie’s focus on subjects like universal child care, maternity and paternity leave, and workplace discrimination against mothers. That is why she joined MomsRising.org, the mother’s advocacy organization that made the documentary. “It’s a great opportunity to connect with friends — mothers — and together have a chance to change things,” she said.

So what has this to do with fashion and style? Hell if I know. The style section can be kind of catch all. In some papers there's a Lifestyle section. That would make a modicum of sense. But if you don't know it, the marginalization of all things female into the fashion or home & garden genres is as old as the hills and apparently shows no sign of changing. Not at the paper of record, at any rate.

I remember years ago reading something by Gloria Steinem -- I don't remember which book or article it was -- in which she recalled the early days of Ms. She described the travails of trying to find advertisers who understood that Ms. was not a typical women's "feature" magazine. Cosmetics companies were constantly complaining about content that did not support their product. The women in their pages just weren't glamorous enough. Ms. simply had no niche. It was for a female audience, but it wasn't about home-making and it wasn't about fashion and beauty. It didn't fill the space between ads with quizzes about your sex appeal. It was about issues. Women just weren't supposed to care about issues. We were supposed to care about make-up and cleaning products. Got it? Make-up. Cleaning products.

It's a good article. I recommend it. Although the giant Ralph Lauren video fashion show embed is a trifle distracting. Here's another snippet:

Using data and personal stories of mothers who have been discriminated against in the workplace, the film emphasizes that mothers are less likely to be hired, will make less money, and are more scrutinized for wrongdoing than either single women or men. The reason it cites: There are not enough family-friendly policies in place to help parents.

The seeds for MomsRising were planted in 2004, when Ms. Blades read a book about women and politics by Kristin Rowe-Finkbeiner, 36, a married mother of two. Ms. Blades, 51, said she was astonished to find that many younger women didn’t identify with feminism and by the data showing vast disparities in incomes between mothers and fathers, with single mothers faring particularly badly.

And another:

At many house parties, the issue that has generated the most discussion is something that activists call “maternal profiling.” That is using information about a woman’s status as a parent to make managerial decisions, like whether to hire her and how much to pay her.

They are particularly moved by the story of Kiki Peppard, a Pennsylvania woman who, 12 years ago, was refused office jobs after employers found out she was a single mother of two. Ms. Peppard is a rallying point for many women, who are led by the film to believe — mistakenly — that such discrimination is legal. According to two experts in workplace law, it is not.

But many studies indicate that, legal or not, a woman’s status as a mother hurts her at work.

In one study, to be published next month in the American Journal of Sociology, Cornell researchers sent out résumés and cover letters to real employers for hypothetical job applicants. All had the same credentials, but the packages included subtle cues to indicate that some of the applicants were parents. (For example, a résumé might note that an applicant was an officer in a parent-teacher association.)

The goal was to find out if employers are less likely to pursue an interview if they find out that a candidate is a parent, said Shelley Correll, an associate professor of sociology at Cornell, who helped conduct the study. And the answer was “yes for mothers, no for fathers.”

Nabisco Embraces White Power

Friday, May 19, 2006

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Originally published: Thursday, February 23, 2006

I'm pretty sure this is a reflection of America's greater cultural entropy, but watching television is becoming surreal. Copy writing has truly gone to hell. Advertisers now get away with statements like "Titanium: The world's sharpest metal." This is bad enough, but when Nazi punks are pimping chocolate chip cookies, something is deeply amiss. I nearly choked on my racially tolerant Oreos and milk last night, when I heard the refrain, "Chips Ahoy. Oi. Oi. Oi." My husband came out of the kitchen with a stricken look on his face and said, "What's next? Enjoy a Triscuit and go burn down a darkie's house?" So far the "Oi" shouting cookies are not thrashing across my screen in Doc Martens with red shoe laces, but I fear that's next.